Amorim's Critical Error? Challenging The Executives and the Infallible Executive Class

Transpired Ruben Amorim could survive losing against lower-league opposition. Survive an important European final against a particularly poor Spurs sides in living memory. He could survive losing at home to domestic rivals, finishing 15th, the tactical inflexibility, squandering the team's best academy products, the 32% win rate, calling the squad the poorest in Manchester United history. But there was a single opponent against whom Ruben Amorim would not be allowed to tango. You come at Jason Wilcox, and you best not miss.

Regrettably, like many a Premiership right-back during Blackburn Rovers' championship 1994-95 season, Amorim came at Jason Wilcox and appears to have missed. The most casual observer will notice the irony here: a coach who frequently berated at his players for failing in one-on-one duels crumbling in the face of the intense pressure and formidable presence of one of the Premier League’s most intimidating sporting directors.

And frankly, this whole bruising episode seems to paint the director in a different perspective. It may have been tempting, based on his brief stint of experience with the Saints, to regard Jason Wilcox as little more than a functionary within the club's structure: a man whose appointment was due as much to his close relationship with ex-colleague a fellow executive rather than any demonstrable skill. How mistaken everyone was. In brilliantly outsmarting the club's celebrated head coach, just as he bested the unfortunate a previous executive earlier, he has demonstrated to be among the sport’s strategic masterminds: a tactical intellect that the club's competitors are now justifiably concerned.

A Strategic Clash Over Formation and Philosophy

To illustrate, this was Jason Wilcox , after being involved in the leadership that appointed the 3-4-3 fundamentalist the coach originally, played a key role in trying to persuade Amorim to abandon his favored 3-4-3. Naturally, these pleas met a certain resistance. However, such directives carry more weight when issued by a man with the unimpeachable football pedigree of Jason Wilcox, a veteran of three England caps and a role in a championship team decades past.

Maybe eventually he may be persuaded to outline his thought processes publicly. Maybe one day he might be asked regarding why the coach is walking away with full compensation, with no compensation reduction clause in place. But Jason Wilcox speaks rarely publicly, and with very good reason. The real thinkers in football – individuals such as Jason Wilcox – function on a plane beyond our own mundane comprehension. If he ever did speak, probably all we would hear would be ultrasonic blips and four-dimensional whirring. Wanting is not the same as being prepared to comprehend it.

Sir Jim Ratcliffe reportedly proposed playing Bryan Mbeumo in a defensive role.
Sir Jim Ratcliffe has allegedly proposed playing Bryan Mbeumo at right wing-back. Photograph: Getty Images

The Supreme Power In the Throne

Naturally, in training our focus on the sporting director we overlook the real power behind the club's current leadership. The director is, in reality, merely executing the directives of his ultimate line manager the billionaire owner, who privately has made very clear his desire for a four-man defense. According to reports, Ratcliffe has also proposed deploying the forward as a right wing-back. The owner is eager for United to adopt analytics and analytics. According to ESPN, during a leadership summit soon after his minority ownership, he announced that the team's approach to football “will be decided in this room”.

After all, Ratcliffe is a specialist in these intricate football matters, drawing from his previous experience in petrochemicals and sailing. Above all he remains incredibly rich, and as we all know, the wealthy are superior: more perceptive, more wise, more tactically astute, simply better. Who else would you trust to oversee a strategic plan of cost-cutting, the building of a new stadium that appears a lot like someone’s leftover knitting, the signing of a new striker?

The Modern Football Order: Executives Over Coaches

This represents a shift we are increasingly seeing at the elite levels of the game. For decades, teams mistakenly delegated major sporting choices to low-level employees like managers, talent spotters – players themselves. Perhaps it was once feasible for an up-and-coming, visionary coach with ideas and energy to go into an organization and implement their plan supported to fruition. But how many businesses have these guys set up? What number of mass redundancies have they overseen? Far preferable to place the real power where it rightly belongs: the executive class, the open-necked shirt brigade, the guys with impressive LinkedIn profiles. It is wiser to determine the tactics by the directors and appoint a coach who will adapt their methods to suit. If coaches were formerly chefs, they are now more akin to Deliveroo drivers: not really creating the product, yet finally accountable if it arrives poorly or fails to meet standards.

Nowadays, their job has become not about defining the vision and more about selling it: the front-facing representative of the operation, the visible figurehead for a club they have minimal power to influence. Enzo Maresca takes a squad of very young players into Europe and secures domestic cups, and essentially gets sacked for speaking out. A manager at Celtic finds his reputation ruined whereas the people who appointed him live to blunder another day.

The Neoliberal Game: Responsibility Only for the Few

And perhaps on some microcosmic level this represents corporate governance at work: the elevation of a privileged elite who can never be wrong, whose decisions are always sacrosanct, whose errors can always be sacked away without explanation. Hire the 3-4-3 coach only to fire them for playing too much that system. Hire the project manager and then bin him for taking excessive time. And above all be grateful; for your modest increases in ticket costs, for the latest player acquisitions, for the fact that the adults – however well qualified – remain in control.

Christina Wolfe
Christina Wolfe

Tech journalist and innovation analyst with over a decade of experience covering UK tech startups and consumer electronics trends.